The Novanym Blog

Startups: don't paint your brand into a corner

Startups: don't paint your brand into a corner

Every new business needs a name, but choosing a name that will stand the test of time is can be tough – especially if you make the mistake of trying to second-guess what the business will be in the future. But with a dash of imagination – and confidence – this sticky situation can be avoided. 
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Startup naming: Five approaches you’d live to regret

Startup naming: Five approaches you’d live to regret

For many startups, there’s a tendency to ‘play it safe’ and give customers some clear, unambiguous pointers in the company name. In reality, taking this approach can be anything but safe.
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Avoid looking weird (unless you're weird)

Avoid looking weird (unless you're weird)

If you're taking a ‘domain-first’ approach to naming a business, you still need to answer some basic branding questions to identify if a name is any good for you.
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Location, giration, rotation

Location, giration, rotation

An excellent identity that gives the Chicago bicycle share scheme real personality; something that London's 'Boris bikes' could learn from.
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A truly memorable logo

A truly memorable logo

Simplicity, elegance, wit – and a trunk – this monogram design has it all.   
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A strange name for an estate agent? Good.

A strange name for an estate agent? Good.

TV presenter and property expert Sarah Beeney’s online-only estate agency is called 'Tepilo'. Bit of an odd name for an estate agent, isn't it?  
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Strapline to the rescue?

Strapline to the rescue?

A great example of a brand with a fairly anonymous name, brought to life with a very clever strapline. 
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How to find a great domain (among the not-so-good)

How to find a great domain (among the not-so-good)

There are some great, affordable domain names with real brandability out there ...if you can find them. Here are some tips on how to spot the good from the bad. 
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Think positive about 'negative' brand names

Think positive about 'negative' brand names

We all see countless brand names that, when we think about it, contain less than positive meanings. But sometimes a hint of negativity can work in your favour. 
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Are you wasting words in your business name?

Are you wasting words in your business name?

Sometimes, people create a name that describes what their business does. But often this description isn't quite clear enough, so they add a strap-line that fills in the gaps. Not a good idea.  
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When names become visual brands

Selecting a great name for a business is the first step on the road to building a brand. And company names really come alive when they’re transformed into visual brands with a logo, colour palette and a bit of style.
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Copycat brand names (and why you should avoid them)

Copycat brand names (and why you should avoid them)

When starting a new business, it can be very tempting to give it a name that sounds similar to another company. In fact this is becoming increasingly common ...and it's not a good thing.
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