The Novanym Blog

Every new business needs a name, but choosing a name that will stand the test of time is can be tough – especially if you make the mistake of trying to second-guess what the business will be in the future. But with a dash of imagination – and confidence – this sticky situation can be avoided. 

If you're taking a ‘domain-first’ approach to naming a business, you still need to answer some basic branding questions to identify if a name is any good for you.

An excellent identity that gives the Chicago bicycle share scheme real personality; something that London's 'Boris bikes' could learn from.

Simplicity, elegance, wit – and a trunk – this monogram design has it all.   

A great example of a brand with a fairly anonymous name, brought to life with a very clever strapline. 

We all see countless brand names that, when we think about it, contain less than positive meanings. But sometimes a hint of negativity can work in your favour. 

Sometimes, people create a name that describes what their business does. But often this description isn't quite clear enough, so they add a strap-line that fills in the gaps. Not a good idea.  

Selecting a great name for a business is the first step on the road to building a brand. And company names really come alive when they’re transformed into visual brands with a logo, colour palette and a bit of style.