So, you've got a great new business name and the perfect 'brandable' .com domain. Now what do you do with it? How can you turn a name and domain into a living, breathing brand?
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There are loads of different ways of approaching the naming of a business - and loads of different types of names. Our infographic illustrates the options open to you when naming a company.
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When naming a new business, it can be all-too tempting to be descriptive. Surely it makes sense to have a name that pretty much describes what your business does. Doesn’t it?
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On the face of it, finding the perfect domain for a business seems easy …you just go to the website, type in what you’d like and bingo - it’s yours. But what if it isn't available? You could find that someone else already owns the domain and is prepared to sell it to you. Then what?
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In an age of entrepreneurial mega-hype, the concept of brandable domains offers a straightforward, pragmatic approach to naming a business. It's company naming, but for regular business people.
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Searching for a completely 'unique' won't be the best approach for all companies, but 'owning' a name by owning the .com domain is NEVER going to be a bad idea ...for any business.
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So, you think you've nailed it. You think you've found the right name for your business. Great! But hold your horses – just run your name idea through this quick 5-point checklist ...and then decide.
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Ask any two leading experts in any sector for their golden rules for success, you'll usually get two opposing opinions. Or possibly three. Unfortunately branding consultants are no different. So here's the only rule you need to know (and yes, it's the one you're expecting).
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A big challenge for 'brandable domain' or 'brandable business name' specialists like us (or others, like Brandbucket, BrandRoot, Brandstarters, etc) is that most people don't know what the heck brandable means. Here's our attempt at explaining it.
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Needless to say, naming a company isn’t easy. And it’s a decision that you’ll have to live with for years - so you’ll want to get it right. This is why so many opt for the apparently safe decision of choosing a name that 'describes' what their business does. And here's why this is a mistake if you're looking to build a brand.
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Naming a company is almost as tough as naming a child. And before you start thinking of ideas it very important to get your thinking straight. If you could use a little help, read on...
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A lot of companies use a strapline or tagline - a short phrase that usually sits under the logo. They're effective when they fill in some gaps or convey something extra about the business, its personality or approach. Less so when they're just a statement of the obvious or a repetition of the business name. Unfortunately, there are more of the latter and fewer of the former.
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