When it comes to naming your business, short isn't always sweet. In this post we'll explore the perils and pitfalls of initialism, acronyms and three letter business names.Read the post >
Has your own name has influenced your line of work? What about your business name? In this article, we look at how business names can spark subliminal emotional triggers, affecting the success and of your venture.
Powerful brands rely on two things: Engagement and Differentiation. So creating engagement and differentiation is crucial to effective branding ...and branding starts with your business name.
My first of two blogs outlines 7 simple tips that will help you to keep focused on engagement when you are naming your business.
Remember all that hype about cool new domains like .london, .pizza, .whatever? Weren't they going to take over the internet? With a few exceptions, they never really took off. Take a look at this post to find out why this happened (or rather didn't happen).
From the meaningless to the invented, form the emotional to the indefinable - in this helpful and informative post, we explore the range of qualities and characteristics that make for the best business names.
Read the post >
Choosing a business name is tough. But when you have your shortlist, a combination of left-brain logic and right-brain creativity - emotion AND logic - will lead you to the correct decision.
Invented business names are the best option if you want your business name to become a brand name.
Obviously you want to make the right decision when naming your startup. But it's no easy task. However, you can identify the right name by avoiding some of the common pitfalls. Here are six straightforward questions you should ask yourself.