The smart way to name your business  
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How to choose a domain name for your app

Posted on April 19, 2017 by Dave Clark
App design process
All apps need strong websites, not just a social media page. Getting the most of your site, and therefore maximising your app's chance of success, depends on securing the right domain name.

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How digital devices are changing what makes a good business logo

Posted on April 19, 2017 by Vince Bridgman
phone screen with various mobile apps
As the devices we search the web on evolve and change, so to do brand logos. Responsive logo design is key to future proofing your brand image and website.

Short business names: Why three is not always a magic number

Posted on March 09, 2017 by Dave Clark

scrabble letters

When it comes to naming your business, short isn't always sweet. In this post we'll explore the perils and pitfalls of initialism, acronyms and three letter business names.

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How to use nominative determinism to shape your business

Posted on February 16, 2017 by Vince Bridgman

Has your own name has influenced your line of work? What about your business name? In this article, we look at how business names can spark subliminal emotional triggers, affecting the success and of your venture.

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Brand Power #1 - 7 steps to creating an engaging brand name

Posted on December 12, 2016 by Dave Clark

How to develop an engaging brand name

Powerful brands rely on two things: Engagement and Differentiation. So creating engagement and differentiation is crucial to effective branding ...and branding starts with your business name.  

My first of two blogs outlines 7 simple tips that will help you to keep focused on engagement when you are naming your business.

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Why haven't non-dot-com domains caught on?

Posted on December 01, 2016 by Vince Bridgman

Blog post: Why didn't the new gTLD domains really take off?

Remember all that hype about cool new domains like .london, .pizza, .whatever? Weren't they going to take over the internet? With a few exceptions, they never really took off. Take a look at this post to find out why this happened (or rather didn't happen).

Company names: what separates the best from the rest?

Posted on November 15, 2016 by Vince Bridgman

What separates the best company names from the rest?

From the meaningless to the invented, form the emotional to the indefinable - in this helpful and informative post, we explore the range of qualities and characteristics that make for the best business names.
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