Powerful brands rely on two things: Engagement and Differentiation. So creating engagement and differentiation is crucial to effective branding ...and branding starts with your business name.
My first of two blogs outlines 7 simple tips that will help you to keep focused on engagement when you are naming your business.
Remember all that hype about cool new domains like .london, .pizza, .whatever? Weren't they going to take over the internet? With a few exceptions, they never really took off. Take a look at this post to find out why this happened (or rather didn't happen).
From the meaningless to the invented, form the emotional to the indefinable - in this helpful and informative post, we explore the range of qualities and characteristics that make for the best business names.
Read the post >
Choosing a business name is tough. But when you have your shortlist, a combination of left-brain logic and right-brain creativity - emotion AND logic - will lead you to the correct decision.
Invented business names are the best option if you want your business name to become a brand name.
Obviously you want to make the right decision when naming your startup. But it's no easy task. However, you can identify the right name by avoiding some of the common pitfalls. Here are six straightforward questions you should ask yourself.
The .com domain is well established and universal. It has credibility, and it adds brand authority and clarity to a business. The .com has been called the Golden Domain - and for good reason: it has real value.
But getting the .com domain for your business name isn't easy, so it's tempting to compromise and go with an alternative domain.
If a major business, with significant financial backing and unparalleled media exposure, recognises that their brand authority is enhanced by owning a .com domain, perhaps smaller businesses with major aspirations should take note.