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How to choose a domain name for your app

How to choose a domain name for your app

All apps need strong websites, not just a social media page. Getting the most of your site, and therefore maximising your app's chance of success, depends on securing the right domain name.
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How digital devices are changing what makes a good business logo

How digital devices are changing what makes a good business logo

As the devices we search the web on evolve and change, so to do brand logos. Responsive logo design is key to future proofing your brand image and website.
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Short business names: Why three is not always a magic number

Short business names: Why three is not always a magic number

When it comes to naming your business, short isn't always sweet. In this post we'll explore the perils and pitfalls of initialism, acronyms and three letter business names.
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How to use nominative determinism to shape your business

How to use nominative determinism to shape your business

Has your own name has influenced your line of work? What about your business name? In this article, we look at how business names can spark subliminal emotional triggers, affecting the success and of your venture. Read the post >
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Brand Power #1 - 7 steps to creating an engaging brand name

Brand Power #1 - 7 steps to creating an engaging brand name

Powerful brands rely on two things: Engagement and Differentiation. So creating engagement and differentiation is crucial to effective branding ...and branding starts with your business name.   My first of two blogs outlines 7 simple tips that will help you to keep focused on engagement when you are naming your business. Read more >
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Why haven't non-dot-com domains caught on?

Why haven't non-dot-com domains caught on?

Remember all that hype about cool new domains like .london, .pizza, .whatever? Weren't they going to take over the internet? With a few exceptions, they never really took off. Take a look at this post to find out why this happened (or rather didn't happen).
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Company names: what separates the best from the rest?

Company names: what separates the best from the rest?

From the meaningless to the invented, form the emotional to the indefinable - in this helpful and informative post, we explore the range of qualities and characteristics that make for the best business names.
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Naming a business should be emotional. And logical.

Naming a business should be emotional. And logical.

Choosing a business name is tough. But when you have your shortlist, a combination of left-brain logic and right-brain creativity - emotion AND logic - will lead you to the correct decision. Read the article >
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5 reasons why invented business names are a good call

5 reasons why invented business names are a good call

Invented business names are the best option if you want your business name to become a brand name. Here's 5 reasons why >
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6 must-read naming tips for startups

6 must-read naming tips for startups

Obviously you want to make the right decision when naming your startup. But it's no easy task. However, you can identify the right name by avoiding some of the common pitfalls. Here are six straightforward questions you should ask yourself. Read more >
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The Golden Domain: This is no time to compromise

The Golden Domain: This is no time to compromise

The .com domain is well established and universal. It has credibility, and it adds brand authority and clarity to a business. The .com has been called the Golden Domain - and for good reason: it has real value. But getting the .com domain for your business name isn't easy, so it's tempting to compromise and go with an alternative domain. This is why you shouldn't > 
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Does a perfect .com domain matter? Ask Tesla.

Does a perfect .com domain matter? Ask Tesla.

If a major business, with significant financial backing and unparalleled media exposure, recognises that their brand authority is enhanced by owning a .com domain, perhaps smaller businesses with major aspirations should take note. TeslaMotors.com or Tesla.com - why it matters >
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