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Short business names: Why three is not always a magic number

Posted on March 09, 2017 by Dave Clark

scrabble letters

When it comes to naming your business, short isn't always sweet. In this post we'll explore the perils and pitfalls of initialism, acronyms and three letter business names.

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How to use nominative determinism to shape your business

Posted on February 16, 2017 by Vince Bridgman

Has your own name has influenced your line of work? What about your business name? In this article, we look at how business names can spark subliminal emotional triggers, affecting the success and of your venture.

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Brand Power #1 - 7 steps to creating an engaging brand name

Posted on December 12, 2016 by Dave Clark

How to develop an engaging brand name

Powerful brands rely on two things: Engagement and Differentiation. So creating engagement and differentiation is crucial to effective branding ...and branding starts with your business name.  

My first of two blogs outlines 7 simple tips that will help you to keep focused on engagement when you are naming your business.

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Why haven't non-dot-com domains caught on?

Posted on December 01, 2016 by Vince Bridgman

Blog post: Why didn't the new gTLD domains really take off?

Remember all that hype about cool new domains like .london, .pizza, .whatever? Weren't they going to take over the internet? With a few exceptions, they never really took off. Take a look at this post to find out why this happened (or rather didn't happen).

Company names: what separates the best from the rest?

Posted on November 15, 2016 by Vince Bridgman

What separates the best company names from the rest?

From the meaningless to the invented, form the emotional to the indefinable - in this helpful and informative post, we explore the range of qualities and characteristics that make for the best business names.
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Naming a business should be emotional. And logical.

Posted on October 24, 2016 by Vince Bridgman

Business names- - emotion versus logic

Choosing a business name is tough. But when you have your shortlist, a combination of left-brain logic and right-brain creativity - emotion AND logic - will lead you to the correct decision.

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5 reasons why invented business names are a good call

Posted on October 03, 2016 by Dave Clark

Choosing an invented business name | Company naming tips from Novanym

Invented business names are the best option if you want your business name to become a brand name.

Here's 5 reasons why >

6 must-read naming tips for startups

Posted on September 16, 2016 by Vince Bridgman

Must-read naming tips for startups

Obviously you want to make the right decision when naming your startup. But it's no easy task. However, you can identify the right name by avoiding some of the common pitfalls. Here are six straightforward questions you should ask yourself.

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