Domain authority is a term you may not be familiar with if you’re new to search engine optimisation (SEO), and though it sounds pretty self-explanatory, it’s a little more technical than it appears. However, if you want to see your website climb Google’s search engine result pages (SERPs), you’ll need to get to grips with the concept.
Has your own name has influenced your line of work? What about your business name? In this article, we look at how business names can spark subliminal emotional triggers, affecting the success and of your venture.
Powerful brands rely on two things: Engagement and Differentiation. So creating engagement and differentiation is crucial to effective branding ...and branding starts with your business name.
My first of two blogs outlines 7 simple tips that will help you to keep focused on engagement when you are naming your business.
Remember all that hype about cool new domains like .london, .pizza, .whatever? Weren't they going to take over the internet? With a few exceptions, they never really took off. Take a look at this post to find out why this happened (or rather didn't happen).
From the meaningless to the invented, form the emotional to the indefinable - in this helpful and informative post, we explore the range of qualities and characteristics that make for the best business names.
Obviously you want to make the right decision when naming your startup. But it's no easy task. However, you can identify the right name by avoiding some of the common pitfalls. Here are six straightforward questions you should ask yourself.