Remember all that hype about cool new domains like .london, .pizza, .whatever? Weren't they going to take over the internet? With a few exceptions, they never really took off. Take a look at this post to find out why this happened (or rather didn't happen).
The .com domain is well established and universal. It has credibility, and it adds brand authority and clarity to a business. The .com has been called the Golden Domain - and for good reason: it has real value.
But getting the .com domain for your business name isn't easy, so it's tempting to compromise and go with an alternative domain.
If a major business, with significant financial backing and unparalleled media exposure, recognises that their brand authority is enhanced by owning a .com domain, perhaps smaller businesses with major aspirations should take note.
From the meaningless to the invented, form the emotional to the indefinable - in this helpful and informative post, we explore the range of qualities and characteristics that make for the best business names.
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Choosing a business name is tough. But when you have your shortlist, a combination of left-brain logic and right-brain creativity - emotion AND logic - will lead you to the correct decision.
Startups with great names aren't that easy to find. But when we do find them, boy do they stand out. Here are our current favourites - companies that recognise the difference between a business name and a brand name.
Invented business names are the best option if you want your business name to become a brand name.
If you're planning on turning that business dream into reality, you'll soon discover you have a lot of stuff to deal with. But one thing you shouldn't over-think at the outset is branding.