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Why haven't non-dot-com domains caught on?

Posted on June 26, 2016 by Vince Bridgman

Blog post: Why didn't the new gTLD domains really take off?

Remember all that hype about cool new domains like .london, .pizza, .whatever? Weren't they going to take over the internet? With a few exceptions, they never really took off. Take a look at this post to find out why this happened (or rather didn't happen).

The Golden Domain: This is no time to compromise

Posted on May 19, 2016 by Dave Clark

Cool business names with a Golden Domain from Novanym

The .com domain is well established and universal. It has credibility, and it adds brand authority and clarity to a business. The .com has been called the Golden Domain - and for good reason: it has real value.

But getting the .com domain for your business name isn't easy, so it's tempting to compromise and go with an alternative domain.

This is why you shouldn't > 

Does a perfect .com domain matter? Ask Tesla.

Posted on March 09, 2016 by Dave Clark

If a major business, with significant financial backing and unparalleled media exposure, recognises that their brand authority is enhanced by owning a .com domain, perhaps smaller businesses with major aspirations should take note. or - why it matters >

Company names: what separates the best from the rest?

Posted on February 09, 2016 by Vince Bridgman

What separates the best company names from the rest?

From the meaningless to the invented, form the emotional to the indefinable - in this helpful and informative post, we explore the range of qualities and characteristics that make for the best business names.
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Naming a business should be emotional. And logical.

Posted on January 27, 2016 by Vince Bridgman

Business names- - emotion versus logic

Choosing a business name is tough. But when you have your shortlist, a combination of left-brain logic and right-brain creativity - emotion AND logic - will lead you to the correct decision.

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8 startup names that sound like brands already

Posted on January 22, 2016 by Vince Bridgman

Startups with great names aren't that easy to find. But when we do find them, boy do they stand out. Here are our current favourites - companies that recognise the difference between a business name and a brand name. 

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5 reasons why invented business names are a good call

Posted on January 20, 2016 by Dave Clark

Choosing an invented business name | Company naming tips from Novanym

Invented business names are the best option if you want your business name to become a brand name.

Here's 5 reasons why >

Startups: don't sweat the branding

Posted on December 31, 2015 by Vince Bridgman


If you're planning on turning that business dream into reality, you'll soon discover you have a lot of stuff to deal with. But one thing you shouldn't over-think at the outset is branding.

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