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Brand Power #1 - 7 steps to creating an engaging brand name

Posted on December 12, 2016 by Dave Clark

How to develop an engaging brand name

Powerful brands rely on two things: Engagement and Differentiation. So creating engagement and differentiation is crucial to effective branding ...and branding starts with your business name.  

My first of two blogs outlines 7 simple tips that will help you to keep focused on engagement when you are naming your business.

Read more >




Why haven't non-dot-com domains caught on?

Posted on December 01, 2016 by Vince Bridgman

Blog post: Why didn't the new gTLD domains really take off?

Remember all that hype about cool new domains like .london, .pizza, .whatever? Weren't they going to take over the internet? With a few exceptions, they never really took off. Take a look at this post to find out why this happened (or rather didn't happen).




Company names: what separates the best from the rest?

Posted on November 15, 2016 by Vince Bridgman

What separates the best company names from the rest?

From the meaningless to the invented, form the emotional to the indefinable - in this helpful and informative post, we explore the range of qualities and characteristics that make for the best business names.
Read the post >




Naming a business should be emotional. And logical.

Posted on October 24, 2016 by Vince Bridgman

Business names- - emotion versus logic

Choosing a business name is tough. But when you have your shortlist, a combination of left-brain logic and right-brain creativity - emotion AND logic - will lead you to the correct decision.

Read the article >




5 reasons why invented business names are a good call

Posted on October 03, 2016 by Dave Clark

Choosing an invented business name | Company naming tips from Novanym

Invented business names are the best option if you want your business name to become a brand name.

Here's 5 reasons why >




6 must-read naming tips for startups

Posted on September 16, 2016 by Vince Bridgman

Must-read naming tips for startups

Obviously you want to make the right decision when naming your startup. But it's no easy task. However, you can identify the right name by avoiding some of the common pitfalls. Here are six straightforward questions you should ask yourself.

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The Golden Domain: This is no time to compromise

Posted on May 19, 2016 by Dave Clark

Cool business names with a Golden Domain from Novanym

The .com domain is well established and universal. It has credibility, and it adds brand authority and clarity to a business. The .com has been called the Golden Domain - and for good reason: it has real value.

But getting the .com domain for your business name isn't easy, so it's tempting to compromise and go with an alternative domain.

This is why you shouldn't > 




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