Blog

Creating a company name

Creating a company name

Naming a company is almost as tough as naming a child. And before you start thinking of ideas it very important to get your thinking straight. If you could use a little help, read on...
Read more
Is your strapline better than your business name?

Is your strapline better than your business name?

A lot of companies use a strapline or tagline - a short phrase that usually sits under the logo. They're effective when they fill in some gaps or convey something extra about the business, its personality or approach. Less so when they're just a statement of the obvious or a repetition of the business name. Unfortunately, there are more of the latter and fewer of the former.  Read more >
Read more
Sniffing out a great name

Sniffing out a great name

A whiff of wit, an air of sassy confidence, and an aroma of retro-modern elegance ...what a great name.  Read more >
Read more
Fancy a snog?

Fancy a snog?

Company naming and branding is at the heart of our business, so we're ever conscious of brand names that resonate and seem, somehow, just so damn perfect. Frozen yoghurt brand Snog is such a name.  Read more >
Read more
"Oh, it's just a brand."

"Oh, it's just a brand."

When I asked my 12-year old relative what 'Obey' meant on his new cap, his answer was: "Oh, it's just a brand." It made me wonder whether what the next generation's relationship with brands is going to be like. Read more >
Read more
Left Continue browsing
Your Order

You have no items in your cart