Sniffing out a great name
A whiff of wit, an air of sassy confidence, and an aroma of retro-modern elegance ...what a great name.
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The Novanym Blog
Fancy a snog?
Company naming and branding is at the heart of our business, so we're ever conscious of brand names that resonate and seem, somehow, just so damn perfect. Frozen yoghurt brand Snog is such a name.
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"Oh, it's just a brand."
When I asked my 12-year old relative what 'Obey' meant on his new cap, his answer was: "Oh, it's just a brand." It made me wonder whether what the next generation's relationship with brands is going to be like.
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