The smart way to name your business  

Sniffing out a great name

Posted on August 04, 2014 by Dave Clark

Happ & Stahns perfume brand

The Anthropologie shops are an established brand, but a relatively new discovery for me (though I doubt whether we're part of their target demographic, so this isn't a reflection on them!).

When wandering through the store this week, I happened upon their own brand of perfume –Happ & Stahns. What a great name. (When you create brand names for a living, the good ones do rather jump out at you.)

A smart and clever brand name

I'm sure subtle and culturally clever references to 'roses by other names smelling as sweet' could be worked in to this post, but I just wanted to say that whoever came up with this fun, knowing brand name deserves a pat on the back.

 

Name and brand your business today

 

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