The Novanym Blog

The .com domain is well established and universal. It has credibility, and it adds brand authority and clarity to a business. The .com has been called the Golden Domain - and for good reason: it has real value. But getting the .com domain for your business name isn't easy, so it's tempting to compromise and go with an alternative domain.

Startups with great names aren't that easy to find. But when we do find them, boy do they stand out. Here are our current favourites - companies that recognise the difference between a business name and a brand name. 

If you're planning on turning that business dream into reality, you'll soon discover you have a lot of stuff to deal with. But one thing you shouldn't over-think at the outset is branding.

The new year has always felt like a good time to start something new. Alex Novakovic from MadeSimple Group explains why, generally speaking, the best time to start making your new business idea a reality is right now.

If finding the name for your business proves to be more of a challenge than you first thought, you're not going to spend thousands on a name with a perfect domain. Are you?  But isn't a great brandable business name worth the price of a daily coffee?

A short story about why certain types of names are a sure-fire way to make a business invisible.

Spending hundreds, even thousands of dollars on a perfect .com domain name can seem like a lot money – especially when you can buy a domain for next to nothing. But when you look at it more closely, investing in a great domain represents remarkably good value.

We've brought together eight brilliant brand names, from all sorts of industries. What do they have in common? The confidence to stand out from their peers.