The .com domain is well established and universal. It has credibility, and it adds brand authority and clarity to a business. The .com has been called the Golden Domain - and for good reason: it has real value.
But getting the .com domain for your business name isn't easy, so it's tempting to compromise and go with an alternative domain.
If a major business, with significant financial backing and unparalleled media exposure, recognises that their brand authority is enhanced by owning a .com domain, perhaps smaller businesses with major aspirations should take note.
Startups with great names aren't that easy to find. But when we do find them, boy do they stand out. Here are our current favourites - companies that recognise the difference between a business name and a brand name.
The new year has always felt like a good time to start something new. Alex Novakovic from MadeSimple Group explains why, generally speaking, the best time to start making your new business idea a reality is right now.
If finding the name for your business proves to be more of a challenge than you first thought, you're not going to spend thousands on a name with a perfect domain. Are you?
But isn't a great brandable business name worth the price of a daily coffee?
If someone Googles your new business name, you want to be on page 1, right? Unfortunately it could take years of hard work to realise this objective ...unless you make sure you own the perfect .com domain.
Spending hundreds, even thousands of dollars on a perfect .com domain name can seem like a lot money – especially when you can buy a domain for next to nothing. But when you look at it more closely, investing in a great domain represents remarkably good value.
While listening to a fascinating interview with the founder of the curated online cinema MUBI, I learned how the name came about. It was also a useful reminder of why it's vital that a business name should be about customers, not about the people starting the business.