The Novanym Blog

How to name your business – and create a brand

How to name your business – and create a brand

A name is an important component in the foundations of a brand. And although creating a name for your own business is hard, it's incredibly rewarding if you pull it off. Here's some advice on how to create a naming brief, generate ideas, and then identify the winner.
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How to choose a great brandable domain - the six golden rules

How to choose a great brandable domain - the six golden rules

If you want your business to have a brand name, rather than a descriptive name or a name made up of category generic keywords, buying a brandable domain is a smart choice. But there’s a lot of names to choose from. How do you choose between them? How do you spot a name that could become your company’s brand name? These are the six golden rules...
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Brand and identity design inspiration

Brand and identity design inspiration

When reading about what makes great branding, it's hard to get beyond the examples and case studies of multi-billion dollar global mega brands. But Apple, Uber, Spotify et al could barely be less relevant to regular businesses. It's far more relevant and interesting to look to creative branding work being carried out at a more accessible level.
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Brandable domains: the good, the bad and the ugly.

Brandable domains: the good, the bad and the ugly.

A quick look at what’s on offer from sellers of brandable domains makes it clear that, at best, the brandable domains on sale vary in quality. Only a small percentage are Good. Some are, frankly, Bad. The majority are just plain Ugly. 
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Brandable names are so 19th century

Brandable names are so 19th century

Think ‘invented’ brand names are a modern phenomenon? Think again. Business people have been using made up names for their companies and products for more than a hundred years. 
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How to pick a winner from your Company Name Shortlist

How to pick a winner from your Company Name Shortlist

So you’ve brainstormed. You’ve struggled and sweated over it, and you’ve read online tips and used generators …and now you have a shortlist of potential business names. But it's quite a long shortlist. Which name is The One? Which is the mistake you’ll live to regret?  
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Püd and Gü – a sticky naming issue?

Püd and Gü – a sticky naming issue?

When I see Müller's new 'Püd' brand, I'm reminded of Gü. Is it just me? 
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Name your startup the ‘Lean’ way

Name your startup the ‘Lean’ way

Eric Ries’s highly popular book ‘The Lean Startup’ has inspired countless business owners to get their idea off the ground. But how can you apply Lean principles to naming a business in the first place? 
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Are online name generators a bit of a joke?

Are online name generators a bit of a joke?

Some online name generators boast of using AI to replace human creativity. But the reality is that most name generators are unlikely to produce credible, business-like name ideas...
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5 compelling reasons to change your company name

5 compelling reasons to change your company name

Changing your company name is a big decision to take. But sometimes the need to change, however awkward, is staring you in the face. Here are five compelling – and perfectly rational – reasons why a name change might be worth considering.
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Why the .com is still King of the Domains

Why the .com is still King of the Domains

So with so many options open to you,  the .com is still King of the Domains. 
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A blog about curry (...and naming your business)

A blog about curry (...and naming your business)

I’m a branding person. And I’m partial to a curry. So I’m going to merge these two interests to make point about business naming.
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