A name is an important component in the foundations of a brand. And although creating a name for your own business is hard, it's incredibly rewarding if you pull it off. Here's some advice on how to create a naming brief, generate ideas, and then identify the winner.
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If you want your business to have a brand name, rather than a descriptive name or a name made up of category generic keywords, buying a brandable domain is a smart choice. But there’s a lot of names to choose from. How do you choose between them? How do you spot a name that could become your company’s brand name? These are the six golden rules...
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When reading about what makes great branding, it's hard to get beyond the examples and case studies of multi-billion dollar global mega brands. But Apple, Uber, Spotify et al could barely be less relevant to regular businesses. It's far more relevant and interesting to look to creative branding work being carried out at a more accessible level.
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A quick look at what’s on offer from sellers of brandable domains makes it clear that, at best, the brandable domains on sale vary in quality. Only a small percentage are Good. Some are, frankly, Bad. The majority are just plain Ugly.
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Think ‘invented’ brand names are a modern phenomenon? Think again. Business people have been using made up names for their companies and products for more than a hundred years.
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So you’ve brainstormed. You’ve struggled and sweated over it, and you’ve read online tips and used generators …and now you have a shortlist of potential business names. But it's quite a long shortlist. Which name is The One? Which is the mistake you’ll live to regret?
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When I see Müller's new 'Püd' brand, I'm reminded of Gü. Is it just me?
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Eric Ries’s highly popular book ‘The Lean Startup’ has inspired countless business owners to get their idea off the ground. But how can you apply Lean principles to naming a business in the first place?
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Some online name generators boast of using AI to replace human creativity. But the reality is that most name generators are unlikely to produce credible, business-like name ideas...
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Changing your company name is a big decision to take. But sometimes the need to change, however awkward, is staring you in the face. Here are five compelling – and perfectly rational – reasons why a name change might be worth considering.
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So with so many options open to you, the .com is still King of the Domains.
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I’m a branding person. And I’m partial to a curry. So I’m going to merge these two interests to make point about business naming.
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