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Casper - no ordinary business, no ordinary name.

Casper - no ordinary business, no ordinary name.

Casper sell mattresses in a box. But this isn’t just an inspiring story of entrepreneurial chutzpah - disrupting a stuck-in-the-past business model by doing the seemingly impossible. It’s also a business naming masterclass.
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The next level: How to get funding for your startup

The next level: How to get funding for your startup

Your business is up and running, and it's working just fine. But you want to take it to the next level, and that means money. Once upon a time the options for a small business getting funding were narrow. Happily, things have changed. Alex Novakovic from Made Simple takes us through the options.
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10 great business names that started out meaningless

10 great business names that started out meaningless

When you name a business, shouldn’t the does the name actually mean something? As naming specialists, it’s a big question - one that we get asked all the time. Our answer is always the same: no. Because if your business is successful, over time it your ‘meaningless’ name will come to mean something. It will become synonymous with what you do and the way you do it. It will become a brand name.
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A blog about naming your blog

A blog about naming your blog

Deciding to run your own blog is an exciting prospect, but the tricky task of deciding on a name can get in the way of going live. Here are some tips to help you choose the right name for your blog.
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What is the right company structure for your business?

What is the right company structure for your business?

When you’ve come up with a business idea, you need to take the plunge and formally establish the company. However, if you have a great idea you might not necessarily know the best way to structure your business. In this Novanym guest post, Alex Novakovic from MadeSimple discusses the potential company structures for UK businesses.
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Brand Power #2  -  7 ways to a name that establishes differentiation

Brand Power #2 - 7 ways to a name that establishes differentiation

  Powerful brands rely on two things: Engagement and Differentiation. So creating engagement and differentiation is crucial to effective branding ...and branding starts with your business name.   My second of two blogs outlines 7 simple tips that will help you to keep focused on differentiation when you are naming your business.
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Registered trademarks: Did you know...?

Registered trademarks: Did you know...?

All you need to know about registering your business name as a trademark.
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Should startups fork out for branding?

Should startups fork out for branding?

Despite what some experts say, branding is not a magic bullet – and significant investment at such an early stage could be money wasted. Most startups need just FOUR components to get up and running. We call this Foundation Branding...
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Company naming is an emotional business

Company naming is an emotional business

I just came across this wonderful post by Leah Bridge at TheGoldenGoose.com.au. It perfectly sums up the emotional criteria that people should set themselves when choosing a company name. No descriptive words. No telling people what you do. And no keywords. Branding is a human thing It's a concise and eloquent reminder that your clients are human. A fact business owners should bear in mind when choosing a name! 
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HSBC rebrand: boring banking makes a comeback

HSBC rebrand: boring banking makes a comeback

In this excellent piece first published in the FT, economist John Kay discusses the decision of HSBC to change the name of its retail banking division – and how this can be seen to represent an unforeseen trend: the reversal of globalisation. And the reasons behind this trend are as complex as they are fascinating.    
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How to name your business – and create a brand

How to name your business – and create a brand

A name is an important component in the foundations of a brand. And although creating a name for your own business is hard, it's incredibly rewarding if you pull it off. Here's some advice on how to create a naming brief, generate ideas, and then identify the winner.
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How to choose a great brandable domain - the six golden rules

How to choose a great brandable domain - the six golden rules

If you want your business to have a brand name, rather than a descriptive name or a name made up of category generic keywords, buying a brandable domain is a smart choice. But there’s a lot of names to choose from. How do you choose between them? How do you spot a name that could become your company’s brand name? These are the six golden rules...
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