The Novanym Blog

Turning a hobby into a business can be an enticing and exciting prospect. In this Novanym guest post, Alex Novakovic from MadeSimple Group offers ideas and advice for making the transition.

Casper sell mattresses in a box. But this isn’t just an inspiring story of entrepreneurial chutzpah - disrupting a stuck-in-the-past business model by doing the seemingly impossible. It’s also a business naming masterclass.

Your business is up and running, and it's working just fine. But you want to take it to the next level, and that means money. Once upon a time the options for a small business getting funding were narrow. Happily, things have changed. Alex Novakovic from Made Simple takes us through the options.

Does a business name need to have a definition? In short, no. Because if your business is successful, your apparently ‘meaningless’ name will gradually start to mean something...

When you’ve come up with a business idea, you need to take the plunge and formally establish the company. However, if you have a great idea you might not necessarily know the best way to structure your business. In this Novanym guest post, Alex Novakovic from MadeSimple discusses the potential company structures for UK businesses.

All you need to know about registering your business name as a trademark.

Despite what some experts say, branding is not a magic bullet – and significant investment at such an early stage could be money wasted. Most startups need just FOUR components to get up and running. We call this Foundation Branding...

I just came across this wonderful post by Leah Bridge at TheGoldenGoose.com.au. It perfectly sums up the emotional criteria that people should set themselves when choosing a company name. No descriptive words. No telling people what you do. And no keywords. Branding is a human thing It's a concise and eloquent reminder that your clients are human. A fact business owners should bear in mind when choosing a name!