Confused by the choice of business name types you could go for? Well you're not alone. Our infographic helps to make sense of the different options you could consider – and may help you decide which is best for you and your business.
Casper sell mattresses in a box. But this isn’t just an inspiring story of entrepreneurial chutzpah - disrupting a stuck-in-the-past business model by doing the seemingly impossible. It’s also a business naming masterclass.
Your business is up and running, and it's working just fine. But you want to take it to the next level, and that means money. Once upon a time the options for a small business getting funding were narrow. Happily, things have changed. Alex Novakovic from Made Simple takes us through the options.
When you’ve come up with a business idea, you need to take the plunge and formally establish the company. However, if you have a great idea you might not necessarily know the best way to structure your business. In this Novanym guest post, Alex Novakovic from MadeSimple discusses the potential company structures for UK businesses.
Powerful brands rely on two things: Engagement and Differentiation. So creating engagement and differentiation is crucial to effective branding ...and branding starts with your business name.
My second of two blogs outlines 7 simple tips that will help you to keep focused on differentiation when you are naming your business.
Despite what some experts say, branding is not a magic bullet – and significant investment at such an early stage could be money wasted. Most startups need just FOUR components to get up and running. We call this Foundation Branding...
I just came across this wonderful post by Leah Bridge at TheGoldenGoose.com.au. It perfectly sums up the emotional criteria that people should set themselves when choosing a company name. No descriptive words. No telling people what you do. And no keywords.
Branding is a human thing
It's a concise and eloquent reminder that your clients are human. A fact business owners should bear in mind when choosing a name!
In this excellent piece first published in the FT, economist John Kay discusses the decision of HSBC to change the name of its retail banking division – and how this can be seen to represent an unforeseen trend: the reversal of globalisation.
And the reasons behind this trend are as complex as they are fascinating.