The smart way to name your business  

Every type of business name in world (probably)

Posted on October 12, 2015 by Vince Bridgman

When it comes to naming a business, there are lots of different approaches you could take. In fact, the choice can be rather bewildering.

So we thought it would be useful to break down the most common brand name types, and illustrate them in the infographic below.

The graphic shows the most popular, tried-and-tested types of names used by companies large and small, across all sectors and around the world.


Novanym - business names infographic


But if you can think of any brand name types that we've missed, drop us a line and we'll add it to our infographic. (Well, we might...)

An original name provides real brand potential

Of course, a business name isn't everything - a company still needs to tick all the commercial boxes to stand a chance of being successful. But a great name that you can own provides good foundations for building a brand.

A distinctive name that differentiates a business from its competitors and engages with customers will provide strong foundations. A wishy-washy name that sounds a bit like someone else's business, will not. Be brave!

Cool new business names, available to buy

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