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HSBC rebrand: boring banking makes a comeback

Posted on June 22, 2015 by Vince Bridgman

Rebrand: boring banking makes a comeback

In this excellent piece first published in the FT, economist John Kay discusses the decision of HSBC to change the name of its retail banking division – and how this can be seen to represent an unforeseen trend: the reversal of globalisation. And the reasons behind this trend are as complex as they are fascinating.

Read the article >


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