The smart way to name your business  
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Company naming is an emotional business

Posted on June 24, 2015 by Vince Bridgman

Naming and branding is emotional

I just came across this wonderful post by Leah Bridge at It perfectly sums up the emotional criteria that people should set themselves when choosing a company name. No descriptive words. No telling people what you do. And no keywords.

Branding is a human thing

It's a concise and eloquent reminder that your clients are human. A fact business owners should bear in mind when choosing a name! 


Find a brilliant new name for your company


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