Company naming is an emotional business
I just came across this wonderful post by Leah Bridge at TheGoldenGoose.com.au. It perfectly sums up the emotional criteria that people should set themselves when choosing a company name. No descriptive words. No telling people what you do. And no keywords.
Branding is a human thing
It's a concise and eloquent reminder that your clients are human. A fact business owners should bear in mind when choosing a name!