Is your new business name within your Domain?
The least you should expect from your new business name is that, if someone Googles your name, they’ll find YOUR website. Doesn't seem like a lot to ask.
There are loads of things that will help to achieve this. For example: correctly optimising your website; building lots of high quality backlinks from other websites; filling the site with relevant, interesting, original content; driving traffic through outreach and marketing campaigns; nurturing a wide social media footprint …in other words, hard work and time.
But the fastest, easiest way to get on to page 1 when people search for your business name is to own the .com domain of the business name.
So if you’d like to call your company ‘Altegic’, you should own Altegic.com. If you can’t own the .com, you should find a different name.
Search engines scan for domain names first. And the .com trumps all others. If you choose a business name where someone else already owns the .com domain, you’re making life hard for yourself from the get-go.
The trouble is, getting an available .com domain can be hard, or really expensive. Well it is, if you’re looking for a business name that already exists...
The answer? Invented names
Take our business name ‘Novanym’ as an example. We knew we wanted a unique (or at least rarely-used) name for our business and its website. Try Googling Novanym, and you’ll see that we dominate search results. We were this easy to find as soon as we launched our website.
This isn’t because we have special SEO powers. It’s primarily because we bought the Novanym.com domain. 'Novanym' is an invented word, and we chose it because we liked it. But we would have rejected it if we hadn’t been able to get the .com domain. We didn’t want there to be another Novanym out there.
This principle also applies to the names that we sell.
This is because we’ve invented these names. In turn this means they’re not used by any other business (or at least not by anyone serious enough to have bothered to buy the .com domain!)
When someone buys these names, and one of their potential customers Googles ‘Makersbury’, ‘Advoque’ or ‘Bonbino’, their website will almost certainly appear on page 1 of the search results. And that’s before they start working seriously on content, SEO, outreach or marketing.
Becoming master (or mistress) of your .com domain makes your business name easy to find online - and provides strong foundations for building a brand too. The icing on the cake is that there's a good chance of being able to trademark the name too.
A good, invented, 'brandable' name can give you all this. So why wouldn't you want a business name where you can own the perfect .com domain?