What's so great about a .com domain?

A .com is the world’s default domain, but it’s not just easy to remember; it’s also a valuable business asset as it adds credibility and brand power. (Across the world there are thousands of businesses called Amazon, but there’s only one Amazon.com.)

The fact that the .com domain is still available to purchase is a good indication that there are no significant businesses using the name; any serious company would have already registered the .com domain.

Owning the .com domain protects your brand name

Contemporary businesses see an exact match .com domain as a must-have business asset. No serious business is going to adopt your business name in the future if the .com is not available to own.

You could consider registering your name as a trademark. But trademarks only confer protection in a specific country or region, in a specific business sector - so even this would not guarantee that a name is unique. To many businesses, a .com domain is better than a trademark registration.

You could choose a business name and use another domain, like your local country domain. But would you really be happy that another business, that's possibly larger and more visible online, could be using the same name with a .com domain?