The business names you will find in the Novanym collection have all been created by branding experts, and have the attributes required to become brand names.

Like most great brand names, they are invented names. They are not precisely descriptive - and they often don't have a literal meaning.


Names that are totally invented

These names will not be found in a dictionary, and often feel unfamiliar and slightly strange at first. But they soon become synonymous with the business behind them.

Because they're unique, they stand out and get remembered; and they're easy to protect as trademarks, too.

Examples include:
Rolex, Kodak, Lenovo, Spotify, Lexus.

Names based on elements of real words

Names like this are a little easier to explain, and feel quite comfortable and familiar. They're also invented, but they give hints to their meaning by using elements of dictionary words, or combinations of these elements.

Using parts of words like this means that these names can suggest qualities and concepts, without spelling them out.

Examples include:
Accenture, Qualcomm, Verizon, Groupon, Symantec and Expedia.

Names with a traditional structure

Some names just look and sound like ...names. They follow tried and tested structures and forms that are familiar from place names and family names.

Names like this can have character and personality - and their reassuring familiarity can create feelings of tradition and trust.

Examples include:
Mulberry, Glencore, Honeywell, Bridgestone and Halliburton.

Any questions?

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