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How does Novanym work?

It couldn't be easier...

  • Browse through our exclusive list of high quality, brandable company names, and find the right name for YOUR business. You may want to make your own checks on your chosen name, for example to make sure a direct competitor isn't using a similar name. But once your satisfied with your choice, you're ready to go.
  • Hit the 'Buy This Name' button. Our secure payment gateway accepts all major credit and debit cards, as well as PayPal. You can even choose to pay by direct bank transfer.
  • As soon as we receive your payment we'll start the process of transferring the domain(s) to your own hosting provider. And don't worry if you don't have one of these yet – we'll help you with this too. We'll also send you your chosen logo in all the formats you'll need.

    Transferring domain names can seem confusing, but don't worry – we'll walk you through every step to make sure the transfer is fast and hassle-free.

    How will my new domain be transferred to me?

    If you already have other domains registered with, say, Godaddy, Names, 1&1, Namecheap, or anyone else, then we simply send you an 'authorisation code', which will allow you to 'transfer in' your new domain to your existing account.

    But if you don't have a 'domain registrar', getting one is really easy – we can advise you on this and, once you have a new account we can help you with the transfer of your new domain.

    Domain registration stuff can seem a bit confusing, but we're here to help you sort it out. (The process is actually pretty straightforward - it's mainly the jargon that's confusing. If you want know more about domain transfers, click here to read "A brief guide to transferring your new domain").

    How long will it take?

    Domain transfers vary by registrar, but the whole process should be completed in about a week, sometimes a bit quicker - very occasionally slightly longer. The timing of a transfer is outside of our control, and every transfer is different. But we'll do everything we can at our end to make the process as fast as possible.

    Are Novanym names trademarked?

    No: trademarks have to be registered in relation to particular business sectors; for example, agriculture, textile goods, medical services, and so on. And they must also be registered in each of countries you'll be operating in. All this assumes you want to register your name and trademark at all – you don't have to!

    Even if you're not planning to register a trademark, it's worth carrying out your own checks to make sure there isn't a competitor with the same name in your sector. (It's unlikely, but worth checking all the same.) And remember, even if there is an existing company or trademark using your name but in a different sector to yours, you may still be able to file your own trademark.

    For UK businesses, you can find out all you need to know about trademarking at the very useful Intellectual Property Office (IPO) website, and in the US you'll find everything you need to know at the United States Patent and Trademark Office website. Most countries have their equivalent official trademark websites.

    What about company registration?

    Novanym sells trading names and domain names – not registered company names. (This wouldn't be possible, and in any case, we sell names to businesses all over the world.) Once you've found a Novanym business name you love, you can go on to your country's corporate registry website to check the availability of the full company name that you want to register.

    In the UK this is Companies House, and in the US every state has its own corporate registry. Registering the formal business name is usually straightforward - even if a company is already registered with your new brand name, it's easy and common to make your formal, registered name unique by adding a 'qualifier' word, like 'Management', 'Marketing' or 'International' to your name for legal purposes. This is very different from a trading name or brand name.

    For example, in the UK, there are over 250 limited companies registered with the name 'Amazon', which doesn't seem to bother the online retail giant! Amazon itself is registered as ' U.K. Limited', not 'Amazon Limited'.

    Who is Novanym for?

    Start-ups, entrepreneurs, serial entrepreneurs, solopreneurs, companies large and small looking to rebrand, product developers, creative agencies - we're here for anyone who needs to find a great new business name, and who wants to own the perfect .com web address.

    It’s great if you have time and money to brief a branding agency or naming specialist to develop a new business name, but this isn’t always practical. Novanym offers a fast, pragmatic, and affordable alternative to naming a business. And of course, coming up with a great name for your company, product or service is hard enough. But finding a name with an available (or affordable) .com domain is almost impossible these days.

    So you’re just another ‘premium domain’ company then?

    Definitely not. There are key differences between our hand-selected, brandable domain names and the millions of domains offered by ‘premium domain’ companies.Most of these names are rather crude combinations of words that are only really suited to businesses selling cheap commodities – like

    Novanym is different. Firstly, we’re branding specialists, so all the names we sell have been created in-house by us: that’s why every Novanym name is natural-sounding and business-like. We're not an agent or marketplace for domain sellers – we only sell names we've created ourselves.

    And, importantly, we have transparent fixed pricing; no ‘make us an offer’, no waiting around to negotiate, and no auctions. If you see a name you love, you can secure it right away, and get on with building your brand and your business.

    What makes a Novanym name?

    We pride ourselves on developing names that are natural-sounding, business-like, and with broad appeal. We don't rely on fancy gimmicks, there are no awkward compromises, and very little funny stuff ...just proper names for real businesses in the real world.

    Our in-house process for developing new names is a combination of art, science, and decades of experience. We've been naming and branding businesses for a long time, and have developed a keen eye for combinations of letters and words that somehow just 'feel right'.

    Beyond that, we're keeping our methods to ourselves! (Well, we wouldn't want to give away our secrets.)

    How do I choose the right name for me?

    This is a question of subjectivity, so it's not an easy one to answer.

    But if you're the business owner a good start point is to trust your own instincts. Friends and family will doubtless give you their opinions when asked, but do they really understand exactly what your business does, the marketplace it operates in, or what you're looking to achieve with it? Everyone will have an opinion, but you have to ask yourself honestly the value of those opinions. Nobody knows as much about your business as you do, so go with a name that feels right to you. Your opinion counts more than anyone else's.

    Another thing to remember is that a new company name will often take a while to 'bed-in'. Emotional attachments and meanings usually only form over time, so although you may not 'love' a new business name to start with, love will bloom later!

    Can you help me choose the right name?

    We'd be happy to. We're professional branding consultants with years of experience naming businesses large and small, across all sorts of industries and sectors, so we're well placed to identify a suitable name.

    Email us at to tell us as much as you can about your business, and we'll send you back a shortlist of names that we think could work for you.

    Are all Novanym business names completely unique?

    Aiming for complete uniqueness is unrealistic, and for most businesses not necessary. So it's possible that there are businesses somewhere with the same name as some of ours's a great big world out there! So we can't guarantee uniqueness. But we can guarantee that no other business owns the .com domain associated with that name.

    With the .com address, your name will be the primary name. Of course, the availability of a '.com' domain is a pretty good indicator of the 'rarity' of a name, if not its uniqueness. A quick search-engine search will usually tell you how unusual a name is. However, uniqueness isn't everything. On the contrary, a degree of comfort and familiarity with a business name is almost always a good thing: strange/funky/gimmicky names can be good fun, but are not always very business-like, and don't provide the quiet reassurance that most businesses want to convey.

    What's so great about owning a .com domain?

    There are now hundreds of TLDs (top level domains) available, but by some quirk of world wide web history, there's nothing quite like a .com!

    Dot com domains have prestige, provide reassurance, and assert authority in a marketplace; so there's no better way of saying 'I own this business name' than owning its .com domain. Like it or not, serious businesses always have their own .com address.

    What do I get for my money?

    As soon as the transaction completes, you'll be the proud owner of your new .com domain.

    We'll be in touch within 24 hours (we're in the office Monday-Friday, 9-5) to arrange the transfer to your own domain hosting account. (For details about this process, read below.) And a domain is yours to keep for as long as you renew your annual registration with your domain hosting provider.

    Are there any ongoing charges?

    Not from Novanym: you pay us a single, one-off fee to buy the name, domains and logo, and that's it.

    Once a domain is transferred, ownership will pass from Novanym to you – and it's yours to keep forever. However, to retain ongoing ownership of a domain, you will need to pay a domain hosting company a modest annual renewal fee. This fee varies from provider to provider, but is typically around £5–£20 (approx $10–$40) p.a. per domain.

    Can I have the example logo too?

    Sure! In fact you can choose from THREE different logo designs. Once you tell us which logo you like, we'll send you the original graphic file (Adobe Illustrator and Photoshop formats, plus PNG and JPEG) when your order completes.

    What payment methods are accepted?

    You can pay for your new name with Visa, Mastercard, American Express or PayPal using our secure payment system.

    If you prefer, you can also pay via bank transfer (if you choose this option, first we'll send you an invoice, which will include our bank details).

    Can I change my mind?

    Yes. If you make a purchase you can cancel your order and request a refund within 14 days of your purchase and before the transfer of ownership of the domain has completed. We will make a 5% deduction to cover transaction costs.

    We can’t make a refund after the ownership of the domain you have purchased has been transferred to you and/or you have downloaded electronic files of logos using the link we send to you.

    What currency does Novanym use?

    Our website shows our prices converted to your local currency. Your location is automatically determined by your computer’s IP address. The currency conversion is calculated automatically using the rates on (The rates get updated twice a day.)

    This currency converted price is displayed in order to help you - but when you make a purchase, the actual currency used for the transaction is always UK sterling (£).

    Why 'Novanym'?

    When we were developing this service, we wanted a name that was itself an example of the kind of brand names we sell. This meant we had to create it ourselves! In Latin, nova means 'new', and nym means 'name' or 'word'. Novanym therefore means 'new name'. Obvious, really. The name does what it says on the tin, but with subtlety and – we think – a bit of style. Oh, and it came with an available .com domain, too.

    Any other questions?

    Please feel free to call us on 0800 086 8782 (9am - 5pm, UK time). Or drop us a line using our contact form. We always answer same day, during normal UK business hours.

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