An unusually elegant brand name
This is an elegant and distinctive re-spelling of the word 'median': a great word that has so many meanings and allusions. Generally, the median relates to the middle, or to the division of something into equal parts. In arithmetics or statistics, the median is the middle number in a given sequence; in geometry its a straight line from a vertex of a triangle to the midpoint of the opposite side. These broad but fundamental concepts give this brandname a sense of balance and precision.
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