Fortota.com
An evocative business name that exudes strength
This invented .com business name is - like most effective brand names - open to interpretation. By starting with a familiar and powerful word element, 'Fort-' it evokes a lot of ideas and concepts: from 'fortune' (success, wealth or luck) and 'Forté' (skill or talent) to the more literal 'fort' (castle, stronghold). This blends seamlessly with the '-tota' ending which echoes 'total' and suggests complete, comprehensive and absolute. It's a brilliant, short business name that's easy to say, spell and remember - and will resonate with a brand-aware business with big plans. Its exact-match Fortota.com domain name is the final element that elevates a great name concept into a potentially powerful brand.
About Fortota.com
An evocative business name that exudes strength
This invented .com business name is - like most effective brand names - open to interpretation. By starting with a familiar and powerful word element, 'Fort-' it evokes a lot of ideas and concepts: from 'fortune' (success, wealth or luck) and 'Forté' (skill or talent) to the more literal 'fort' (castle, stronghold). This blends seamlessly with the '-tota' ending which echoes 'total' and suggests complete, comprehensive and absolute. It's a brilliant, short business name that's easy to say, spell and remember - and will resonate with a brand-aware business with big plans. Its exact-match Fortota.com domain name is the final element that elevates a great name concept into a potentially powerful brand.
What's included?
The Fortota.com domain name
Complete ownership of the Fortota.com domain name. This means you can use the domain as your website address, and for email addresses (for example: hello@Fortota.com). Instructions for transferring the domain will be provided.
One of the three logo designs shown
Your chosen logo will be supplied in a Logo Pack which includes digital files in a range of formats and sizes.
Logo design copyright
We will supply a logo copyright certificate, which transfers ownership of the copyright from Novanym to you.
Domain transfer support
Transferring a domain can seem confusing, but don’t worry – we’re available to help you through the transfer process.
What happens next?
After your purchase, Novanym unlocks the domain and prepares it for transfer
We email you domain transfer instructions and your unique Authorisation Code
We email you a secure download link for your Logo Pack
The name and logos are removed from the Novanym website and Google search results
About the domain transfer
Novanym owns all the domains on our website, and we don't sell on behalf of third parties. So, as soon as you buy a domain name from us, it belongs to you. But there’s a short process involved in moving it from our domain name registrar to yours. This process is called a ‘domain transfer’.
- If you don’t already have one, you will need an account with a Domain Name Registrar, like Godaddy, Namecheap, Network Solutions, FastDomain, etc.
- You can then request to ‘Transfer-in’ your new domain to your account.
- When transferring-in your new domain, you’ll be asked to enter an ‘Authoristation Code’ (sometimes called an ‘EPP’) , which we will have emailed to you after you made your purchase.
- Domain transfers are usually completed within hours, but can very occasionally take a few days.
- Once the domain name is in your account, it is yours to keep forever - as long as you pay a small annual ‘renewal fee’ (typically around US$15) to your domain registrar. There are no ongoing charges from Novanym.
- Your chosen domain name registrar may make a small charge for the transfer (typically around US$15), but this usually includes your first year’s annual fee.
Read more about domain transfers
The domain transfer process can seem a little technical, but don’t worry - we’re always available to help. Have a question about domain transfers? Drop us a line
Frequently asked questions
We’re branding specialists, with decades of naming experience.
We sell many 100s of names every year, to customers all over the world.
Novanym owns all of the domains shown on our website - we’re not a marketplace selling on behalf of third parties.
We’re branding led: our names are first and foremost great business names - but they're made even better because they come with a perfect .com domain.
Our collection of names is carefully curated, with a consistently high quality.
We offer a choice of logo designs.
It’s a discreet service: your purchase is confidential. All names are removed from our website after purchase, and the link to Novanym will soon disappear from Google search results. We will never publicise any sale.
What's so great about the .com domain?
The .com domain is the only domain that really matters.
A .com is the world’s default domain, but it’s not just easy to remember; it’s also a valuable business asset as it adds credibility and brand power. (Across the world there are thousands of businesses called Amazon, but there’s only one Amazon.com.)
The fact that the .com domain is still available to purchase is a good indication that there are no significant businesses using the name; any serious company would have already registered the .com domain.
And owning the .com domain protects your brand name. No serious business is going to adopt your business name in the future if the .com is not available to own.
You could consider registering your name as a trademark. But trademarks only confer protection in a specific country or region, in a specific business sector - so even this would not guarantee that a name is unique. To many businesses, a .com domain is better than a trademark registration.
You could choose a business name and use another domain, like your local country domain. But would you really be happy that another business, that's possibly larger and more visible online, could be using the same name with a .com domain?
This is why contemporary businesses see an exact match .com domain as a must-have business asset.
We've set the single purchase price of our domains with reference to a third-party domain appraisal tool, which analyses historical sales data from millions of domain name sales. We aim to offer better value than this market appraisal.
Pay Monthly with Lease to Own - how does it work?
If you want to spread your payments, or want to secure the domain for a future project, you can choose to purchase Fortota.com via GoDaddy’s ‘Lease To Own’ facility, rather than directly with Novanym. GoDaddy is the world’s largest domain name registrar.
After your first payment, your domain is transferred to a holding registrar - so that you can access your domain settings via a control panel, and use the domain for your website and email. When you have made your final instalment payment, the domain can be transferred to your own domain registrar and you take full, formal ownership.
You can stop payments whenever you want, but any payments you have made cannot be returned, you will lose access to the domain settings, and the domain will return to Novanym’s ownership.
If you choose to pay monthly with Lease to Own, your purchase is with GoDaddy not Novanym, and does not include a logo design. However, if you would like one of the logo design options, please email hello@novanym.com after your purchase.
What can I do with the domain?
Once you have transferred-in your new domain name to your domain name registrar, you can:
Link the domain name to your website (or even temporarily to a holding page while you develop your site)
Set up email addresses using your domain name, for example hello@Fortota.com, yourname@Fortota.com
But you can do all this whenever you’re ready - once you own the domain, and it’s held in your domain name registrar account, you have all the time in the world to start using it.
All logos are designed in-house by Novanym, and we therefore own the copyright of every logo design. This is why you’ll see a copyright ‘watermark’ on our logos. When you purchase a name and logo from Novanym, we will transfer the copyright to you (and we’ll remove the watermark, of course!)
After you purchase a name, we will send you a comprehensive digital Logo Pack, which includes:
JPG format logos in three sizes, for general use in documents and presentations
PNG format logos in three sizes - these files are transparent, and typically used on websites
EPS and AI files - used by printers, sign makers and designers
Copyright transfer certificate - this confirms the transfer of the logo design copyright from Novanym to you.
The EPS and AI files are fully editable, so you or your designer can make changes - to colour or proportions, for example.
The logo is yours forever. You can use it however and wherever you want, with no restrictions or ongoing fees
You can choose not to have a logo (and the purchase price will automatically reduce to reflect this).
If you can’t decide which logo design you prefer, don’t worry. Just select one option now and, if you change your mind, email us within 30 days of your purchase, and we’ll supply your preferred logo option at no extra cost.
The logo designs you don’t choose will be removed from our website and never used.
Our names are invented by us and are designed to be distinctive, evocative and memorable.
However, it’s a very big world, so it’s very rare for any name to be totally unique. Even if a name is unique today, there’s nothing stopping someone else, somewhere in the world, using the same name next week or next year (by coincidence or by copying). Even global multinationals with huge legal resources can’t guarantee that their names are totally unique.
If the name you are considering buying is used elsewhere, you will need to decide if this is relevant to you. The existence of a one-person party planning business in India with the same name is probably not relevant to a software business in the US.
However, what is totally, 100% unique is the .com domain - if you buy the name from Novanym, you will be the only business in the world that can use the name with the .com domain.
It's the .com that makes your name great. It's the only thing in the world of naming that can ever be totally unique.
Are Novanym names trademarked?
No. It's not possible for us, or anyone else, to 'pre-register' names or logos as trademarks. This is because trademarks can only be registered by the owners of existing businesses, in specific countries or regions, and in relation to specific goods or services.
Therefore you will only be able to apply for trademark registration once you have purchased the domain name from us
Because our names are invented, they are more likely to be accepted for trademark registration than generic, descriptive business names.
It’s also worth noting that for most businesses, trademarking a business name is a fairly expensive and time-consuming luxury. It’s not always required.
What about the registration of my company name?
Novanym sells trading names and domain names – not registered company names.
You will need to formally register the name you have purchased from Novanym as a legal business name with your national or state authorities, in order to file records and accounts and pay taxes.
Formal registered business names are often supplemented by a descriptive word (e.g. Example Management Limited, instead of Example Limited). But the brand name, or trading name, is still the single word name, Example. (And the domain is Example.com). In the UK, McDonalds Restaurants Limited is the full registered name for McDonalds; but McDonalds is their brand name, and McDonalds.com is their domain name.
Trademark, registered name, copyright, brand - what's the difference?
Trademark
A trademark is a recognisable design or word which identifies a product or service of a particular business. So registering your business name as a trademark gives you exclusive rights to the use of your name, and can prevent anyone else from using it. Trademarks can only be registered by the business owner and cover specific countries and specific products or services - nobody can register a trademark in advance, so the names on Novanym’s website are not registered as trademarks.
Registered company name
Every business has a legal obligation to formally register their business name with a national or state authority. This registration allows you to trade legally, issue invoices ...and pay taxes. A registered name is often different from a ‘trading’ name or brand name. For example, in the UK, there are over 250 companies registered with variants of the name 'Amazon’. The online retail giant itself is registered as 'Amazon.com U.K. Limited', not 'Amazon Limited'. Similarly, McDonalds Restaurants Limited is the full registered name for McDonalds; but McDonalds is their brand name, and McDonalds.com is their domain name. When you have chosen your name, you will have to register it with the relevant authority.
Copyright
Copyright is a legal right that grants the creator of an original work exclusive rights to determine whether, and under what conditions, this original work may be used by others. It is a form of intellectual property (IP) that is granted without the need for formal registration. Copyright protects the original expression of ideas - like logo designs - not names. All of the logos on the Novanym website are protected by copyright. When you buy a logo from Novanym, we transfer the copyright to you.
Brand name
A brand name is simply the name by which your business is known. Brand names are non-generic names that help to distinguish a company or products from competitors. They are a key component of branding - a set of marketing and communication methods that aim to create a lasting impression in the minds of customers. Novanym creates names that have qualities that make brand names effective - they are distinctive, memorable and engaging and have great brand potential. This is why the domains we sell are known as ‘brandable domains’.
Domain name
Essentially, a domain name is the address for a location on the internet (a website). A domain name can be any combination of letters and numbers, but must be registered before you can use it. Every domain name is unique - no two websites can have the same domain name - so they have become an important element of branding. Just like a commercial real estate address, your internet address says a lot about your business. Although there are many different types of domain endings (like .net, .io or even .ninja), Novanym names come with a .com domain - the world’s default domain.
Yes. We never publicise the sale of a name. When you buy a name from Novanym, we immediately remove it from our website. We also issue a 'no-index' request to Google, which removes the relevant page of our website, and logo images, from search results.
The address details you provide are confidential and are not associated with your domain. You can choose the address information linked to your domain ownership - and privacy settings - later.
As soon as the domain transfer is complete, Novanym's details are removed from the global 'Who-Is' database of domain name ownership.
If you have a question that we haven’t covered, send us an email to hello@novanym.com