Even the biggest global brands started life as small businesses. So if you have big plans for your small business, you need to get the branding right. And that starts with the company name.
When you’re starting your business, why not plan for success? Imagine how your small company might grow and change – it could develop into a major player in the future, so make sure your branding measures up from day one.
Investing in the name and brand now will save time and money re-branding in the future - and support you in your journey to success.
Just because your business is small, this doesn’t mean it has to look small. To create that ‘big brand’ feel, you’ll need:
- A short, distinctive business name
- A smart, simple logo
- Consistent visual branding, online and offline
- An exact-match .com domain name for your website and email
With excellent website builders like Squarespace, Wix and Shopify – and helpful tools on all of the major social media channels – it’s relatively easy to create a professional online presence. But finding a name for your small business - and one that has a perfect .com domain - can be a challenge.
That’s where Novanym comes in: our branding experts have developed hundreds of smart, professional .com domains that can be used as names for businesses both small and large. They even come with a choice of logo designs. With one simple purchase your small business can be named, branded, and ready to go.
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Some frequently asked questions
There are a few ways to set about naming a small business. Online name generators can be a good place to start, but avoid the ones that just add random dictionary words to your keyword (not clever, and not useful). Company naming agencies offer a full range of services (including trademark checks), but will be beyond the budget of most small businesses. An affordable alternative is buying a name ‘off the shelf’ from sites like Novanym, where every name comes with a no-compromise .com domain.
- Your small business name should be easy to say and spell
- It should come with an exact-match .com domain
- It needs to be short, with just a few syllables
- It should be memorable and catchy, and have a bit of personality
- It doesn't need to be unique, but it should be distinctive
One day your small business might get a lot bigger: so make sure the name is future-proof and doesn't limit your options.
From your longlist of name ideas, start by getting rid of names that use standard industry keywords, or are just too obvious - you want to stand out from competitors, not blend in. But this doesn’t mean being crazy or wacky - to make sure your small business looks credible, remove the weird ideas from your long list. And finally, don’t compromise on the domain name: remove the names on your list where the exact-match .com domain isn’t available. Starting a small business is tough, so give it the best chance of success with a credible, single-word business name with a perfect .com domain name.