Generate company name ideas with perfect .com domains


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How to name your business - top 4 tips

1. Check the market
Research your competitors to see what types of name they tend to go for, and consider doing the opposite.

If they all have traditional names, then go modern …or vice versa. To stand out and get found online, don’t use generic words in your name.

2. Try to be evocative, not descriptive
Don’t try to describe your business literally and accurately through your company name.

Many successful brands have names that hint at what they do, or send subtle messages about how they do it. They have names, not descriptive labels.

3. Be memorable, not safe
Your name is usually the first thing a customer sees or hears, so don’t waste the opportunity.

An unusual or unconventional name will stand out and be remembered. A bland, boring name won’t.

4. Be brave, don’t compromise
Don’t just add words to a common name (e.g. ‘Athena Consultancy Services’) – this will make your business forgettable, and invisible online.

Safe, generic sounding names aren’t catchy, memorable …or brandable. Be bold. Be creative.

What makes a unique company name idea?

Several factors go into making a successful business name, and ideally a name should contain all or most of these qualities:

  • Distinctive
  • Spellable
  • Readable
  • Memorable
  • Short
  • Evocative
  • Original

Shorter business names, and names that are easy to spell and say, are easy to remember.

Unique, distinctive names get noticed and get found online. Names that follow the herd risk getting ignored.

Evocative names make a connection with customers on a human level - and help to build brand engagement.

A perfect .com domain is essential for building a brand with long term value.

Find a catchy business name for your new venture

So if you have a great business idea or have ambitious plans to develop your company – but have found it difficult to find the right name – then you’ve come to the right place. At Novanym you’ll find hundreds of best-in-class name ideas for every business sector. 

And, vitally, every single Novanym name comes with a no-compromise .com domain, and a logo design. Start browsing for your brilliant new business name now. 

A Guide To Naming Your Company

1. Research your competitors

Making a list of competitors will help you see what names work (and don’t work) in your marketplace – and help you avoid accidentally copying a competitor’s company name.

2. Brainstorm ideas

Write lists of words and their synonyms that are relevant to your business and sector. Try combining these words to create original compound or portmanteau words, or play with spellings.

3. Two heads (or more) are better than one

Brainstorming on your own is OK, but it’s fun to share the challenge. Get ideas from a friend, ideally someone creative who is good with words.

4. Try a company name generator

A name generator is a great tool for kickstarting ideas. A high quality name generator will provide inspiration, even if you don’t find exactly the right name.

5. Brief a business naming agency

A naming agency can come up with ideas, do the research, and check for trademarks and domain availability. There’s no guarantee, but if you have the time and budget, an agency is worth considering. 

6. Check domain availability

Every business needs a website, and you’ll really want to own a .com domain. But most .com domains are already taken. Company naming can be frustrating!

7. Choose a brandable domain name

To solve the problem of getting a great quality .com domain for your business, you can buy a domain ‘off the shelf’ – known as a brandable domain.

8. Build a shortlist

As you go through the above steps you’ll build a list of names that are soon whittled down to a shortlist. Listen to your instincts: names that just ‘feel right’ are often the ones that turn out to be the right decision.

9. Check for trademarks

Most people won’t need to trademark their company name, but it’s still good to do a trademark check, to avoid treading on the toes of an existing business in your sector.

More about trademarks >

Guide to business naming >

How Novanym’s creative business name generator works

Novanym’s company name generator combines a clever systems algorithm with human branding expertise to generate distinctive and evocative business names – with .com domains that make them brandable.

Unique business names created by branding experts

We know a good name when we see it. So when we generate a business name it’s carefully designed to be a brand name - not just a set of letters combined by a spreadsheet, and not just random keywords sandwiched together.

Choosing a new business name: Expert Tips

1. The shorter the better

Short names are good, but length is more to do with syllables than the number of letters.
Expert Tip: A maximum of three syllables is best.

2. Keep it simple

Names should be easy to read, pronounce and spell. That way they sound good and get remembered.
Expert Tip: Say the name out loud.

3. Don’t be too weird

Unique spellings are great, but you should still obey the basic rules of language and grammar.
Expert Tip: Break the rules, but only gently

4. Focus on credibility

Names should always be business-like. Not everyone shares the same sense of humour, or understands puns or word play.
Expert Tip: Don’t try to be funny

5. Be open to interpretation

Great names are not literal or descriptive. You may regret being overly specific when your business changes in the future.
Expert Tip: Don’t limit your options

6. Can you own the .com?

Don't add words or hyphens or use obscure domain endings. An exact-match .com domain protects a brand, and gives it credibility.
Expert Tip: Don’t compromise on the domain

7. Check for namesakes

Do some basic online checks. Your name doesn’t need to be totally unique, but you need to make sure it's not used by a competitor.
Expert Tip: Check for registered trademarks

Read More About Naming Your Business

10 great business names that started out meaningless

10 great business names that started out meaningless

Does a business name need to have a definition? In short, no. Because if your business is successful, your apparently ‘meaningless’ name will gradually start to mean something...
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Naming a business should be emotional. And logical.

Naming a business should be emotional. And logical.

Choosing a business name is tough. But when you have your shortlist, a combination of left-brain logic and right-brain creativity - emotion AND logic - will lead you to the correct decision.
Read more
Are online name generators a bit of a joke?

Are online name generators a bit of a joke?

Some online name generators boast of using AI to replace human creativity. But the reality is that most name generators are unlikely to produce credible, business-like name ideas...
Read more

Frequently asked questions

How do I use Novanym’s business name generator?

How do I choose a good business name?

Why buy a brand name?

Why is the .com domain so important?

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