When starting a new business, it can be very tempting to give it a name that sounds similar to another company. In fact this is becoming increasingly common ...and it's not a good thing.
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Powerful brands rely on two things: Engagement and Differentiation. So creating engagement and differentiation is crucial to effective branding ...and branding starts with your business name.
My first of two blogs outlines 7 simple tips that will help you to keep focused on engagement when you are naming your business.
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Every new business needs a name, but choosing a name that will stand the test of time is can be tough – especially if you make the mistake of trying to second-guess what the business will be in the future. But with a dash of imagination – and confidence – this sticky situation can be avoided.
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