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Company names: what separates the best from the rest?

Company names: what separates the best from the rest?

From the meaningless to the invented, form the emotional to the indefinable - in this helpful and informative post, we explore the range of qualities and characteristics that make for the best business names.
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The 5-point company name checklist

The 5-point company name checklist

So, you think you've nailed it. You think you've found the right name for your business. Great! But hold your horses – just run your name idea through this quick 5-point checklist ...and then decide.
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Company naming is an emotional business

Company naming is an emotional business

I just came across this wonderful post by Leah Bridge at TheGoldenGoose.com.au. It perfectly sums up the emotional criteria that people should set themselves when choosing a company name. No descriptive words. No telling people what you do. And no keywords. Branding is a human thing It's a concise and eloquent reminder that your clients are human. A fact business owners should bear in mind when choosing a name! 
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