How to choose a new business name
When you're looking for a new company name, making the right choice is vital. But how do you choose a new name?
Here are our branding experts' top tips:
- Look for a name that's catchy and memorable, not descriptive
- Make sure it's easy to say and spell
- If in doubt, go for a short business name
- Avoid names that are the same style as your competitors
- Be bold: you want your name to stand out and get noticed
- Make sure the .com domain is available
1000s of unique business names - with available .com domains
Novanym's branding experts have developed thousands of unique business names, covering a variety of styles and business sectors. So you'll be sure to find a great name for your new business.
And because a .com domain is a must-have, each name is available to buy with a perfect .com domain.
Featured namesView more
Some frequently asked questions
What makes a good company name?
- A name should be easy to say and spell
- It should be memorable and catchy
- Keep it short, with only a few syllables
- It doesn't have to be unique, but it must be distinctive
- A good name will have character and personality
- Make sure it's future-proof and doesn't limit your options
- Remember, a good name will only become a good brand name if it has a .com domain
How do I choose my new company name?
The best way to choose a name for your new business is to start with a lot of options. Brainstorm a long list with friends and colleagues.
Then test each name against the following Yes or No checklists:
Can you answer YES to the following:
- Does it stand out in your marketplace?
- Does it have character and personality?
- Is it memorable and catchy?
- Does it sound good when you say it out loud?
Can you answer NO to the following:
- Will it limit your future development?
- Is it literal and descriptive?
- Is it similar in style to your competitors?
Does a business name have to mean something?
Not at first, No.
In fact, most successful brand names started out meaningless.
Names like Kodak, Google, Spotify and Lexus are all invented and don't have a literal definition.
But a name starts to mean something when it becomes associated with products, services, qualities and values of the business behind the name.
That's whan a name becomes a brand name.