The smart way to name your business  
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  • Full ownership of the .com domain
  • One of the 3 logo designs shown here (digital files supplied)
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Such short, distinctive and engaging names are a rare breed

You don't need to know about its etymology to find the name warm, likeable and quirky. As it happens, it's a re-spelling of an old yiddish word - zelig - meaning happy, which was adopted by Woody Allen for the chameleonic character of his eponymous film. Its unconventional leading X doesn't detract from a clearly spelled and pronounced name that looks as good as it sounds.

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