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Naming a Business Should Be Emotional. And Logical.
Great business names win your heart and pass the practical tests, so here is how to balance gut feeling with the checks that actually matter. Read more...
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Company Names: What Separates the Best From the Rest
The best company names are distinctive, memorable, brandable, ownable, and evocative, and here is how to tell them apart from the forgettable ones. Read more...
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7 Steps to Creating an Engaging Brand Name
A clear, seven-step process for creating a brand name that sounds great, checks out legally, and actually sticks. Read more...
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6 Naming Tips Every Startup Should Steal
Six practical, steal-worthy tips for naming a startup, from saying it out loud to skipping the trends. Read more...
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8 Startup Names That Already Sound Like Brands
A look at eight startup names that carry instant brand credibility, and what their sound, length, and invented quality can teach you about naming your own company. Read more...
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Does a Perfect .com Really Matter? Ask Tesla.
Even Tesla started life on a longer domain and later paid to land Tesla.com, and that story says a lot about why your exact-match .com is worth owning. Read more...
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8 Brilliant Real-World Brand Names
A friendly tour of eight famous brand names and the naming lessons hiding inside each one. Read more...
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10 Great Brand Names That Started Out Meaningless
Ten world-famous brand names that meant absolutely nothing until the companies behind them poured in years of meaning, and what that teaches you about naming your own business. Read more...
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5 Reasons Invented Business Names Win
The world's biggest brands are mostly made-up words. Here's why an invented name beats a descriptive one, every time. Read more...