The smart way to name your business  
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A clever contemporary brand name 

This is a really smart brand name - in both senses of the word: it's business-like and clever. In branding terms, it has many positive attributes and some nice layers of meanings. First, it's based on a familiar word - 'infinitive' - (describing a verb or action) with just the initial letter changed. Changing the i for an o also creates the word 'On', which is a great way to start a name. As well as the word infinitive, this name also suggests the high-concept words 'infinity' and 'definitive'. The result is a totally unique and powerful brand name with a contemporary style.

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