A dynamic brand name with a light touch
The main characteristic of this brilliant brand name is its immediate clarity of focus (motors) and its unforgettable style. Not all business brand names need to be serious and sensible. This name is clearly built around the word 'motor' - whether that's an engine, power generator or car / automobile - but its unique and engaging style comes from the use of the scientific-style ending -onomy. This suffix is familiar, even if its actual meaning is not known to everyone (as a suffix, it means "distribution, arrangement or management" - as in 'astronomy' and 'economy'). This suggests expertise and authority, but does so in a light-hearted, engaging way.