A distinctive, short and self-explanatory brand name
It's incredibly difficult to stand out in a crowded business sector - so the choice of a distinctive, unforgettable name is crucial. But they're very hard to find. It's one of the reasons why this name is so strong - it's short, easy to read and to say, and it sticks in the mind. What's so neat is that it does all of this whilst being both totally unique and really self-explanatory: it sounds like 'Motor Co'. In branding terms, it doesn't get better than this.
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