10 great business names that started out meaningless
When you name a business, shouldn’t the does the name actually mean something? As naming specialists, it’s a big question - one that we get asked all the time. Our answer is always the same: no. Because if your business is successful, over time it your ‘meaningless’ name will come to mean something. It will become synonymous with what you do and the way you do it. It will become a brand name.
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