A cool brand name with an engaging 'secret'
On the surface, this is 'just' a nice-sounding brand name with great phonetics and a natural, almost musical feel. But on second glance, it reveals an extra layer - it's a perfect palindrome. Not only does the name read the same both backwards and forwards, but the letters themselves are also symmetrical. It's this clever, curious quirk which makes this name so engaging and memorable.