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  • One of the 3 logo designs shown

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Lussoro: golden luxury; a 24-carat brand name

Brand names aren't all about being literal: it's more important that they are evocative and distinctive. But this name does it all. First, it combines two complementary Italian words: 'lusso' is luxury in Italian, and 'oro' is gold; so it might be read literally as 'luxury gold'. But even without that analysis, the name is visually and phonetically gorgeous and exudes style and European flair. 

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