A quirky, distinctive business name
Invented words can make powerful brand names - they can be distinctive and memorable - and are more easy to protect and register. And unique names as short as this are a rare breed. This quirky re-interpretation of the word 'interview' follows the sound of the original word, rather than re-spelling it. Once the 'meaning' of the word is recognised, it becomes more memorable and takes on an attribute admired by branding professionals - stickiness.