The smart way to name your business  
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An amazing food and drink brand opportunity

This name has it all. It's unique, short, memorable and likeable. Its appeal comes from the realisation that it is shortened form of the word 'beetroot'. This places the name in the food sector and also at the forefront of modern catering (the beetroot is both fashionable and healthy and is popular as a food and drink ingredient). But it gets better: the name also sounds a lot like the word bistro - so it has even more impact. In brand name terms, it's as near to perfect as it gets.

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