A succinct brand name that's all about ability
This is a brilliantly succinct name that manages to pack in quite a lot. At the heart of the name is the word apt - meaning unusually intelligent; and able to learn quickly and easily ("...she is an apt pupil"); as well as appropriate or suited to the purpose or occasion. The word apt also begins the word aptitude, so allusions to learning, skills and ability come through loud and clear - as do suggestions of effectiveness and efficiency, or even the word app. All of these references are wrapped up in a nicely short, memorable and natural-sounding invented name.
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