Short business names: Why three is not always a magic number

Short business names: Why three is not always a magic number

When it comes to naming your business, short isn't always sweet. In this post we'll explore the perils and pitfalls of initialism, acronyms and three letter business names.
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5 reasons why invented business names are a good call

5 reasons why invented business names are a good call

Invented business names are the best option if you want your business name to become a brand name.
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Business naming: Six reasons why you shouldn’t be descriptive

Business naming: Six reasons why you shouldn’t be descriptive

When naming a new business, it can be all-too tempting to be descriptive. Surely it makes sense to have a name that pretty much describes what your business does. Doesn’t it?
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