10 great business names that started out meaningless

10 great business names that started out meaningless

When you name a business, shouldn’t the does the name actually mean something? As naming specialists, it’s a big question - one that we get asked all the time. Our answer is always the same: no. Because if your business is successful, over time it your ‘meaningless’ name will come to mean something. It will become synonymous with what you do and the way you do it. It will become a brand name.
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How digital devices are changing what makes a good business logo

How digital devices are changing what makes a good business logo

As the devices we search the web on evolve and change, so to do brand logos. Responsive logo design is key to future proofing your brand image and website.
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Why haven't non-dot-com domains caught on?

Why haven't non-dot-com domains caught on?

Remember all that hype about cool new domains like .london, .pizza, .whatever? Weren't they going to take over the internet? With a few exceptions, they never really took off. Take a look at this post to find out why this happened (or rather didn't happen).
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