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Brand Power #1 - 7 steps to creating an engaging brand name

Brand Power #1 - 7 steps to creating an engaging brand name

Powerful brands rely on two things: Engagement and Differentiation. So creating engagement and differentiation is crucial to effective branding ...and branding starts with your business name.   My first of two blogs outlines 7 simple tips that will help you to keep focused on engagement when you are naming your business.
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Startup naming: Five approaches you’d live to regret

Startup naming: Five approaches you’d live to regret

For many startups, there’s a tendency to ‘play it safe’ and give customers some clear, unambiguous pointers in the company name. In reality, taking this approach can be anything but safe.
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A blog about curry (...and naming your business)

A blog about curry (...and naming your business)

I’m a branding person. And I’m partial to a curry. So I’m going to merge these two interests to make point about business naming.
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