Powerful brands rely on two things: Engagement and Differentiation. So creating engagement and differentiation is crucial to effective branding ...and branding starts with your business name.
My first of two blogs outlines 7 simple tips that will help you to keep focused on engagement when you are naming your business.
For many startups, there’s a tendency to ‘play it safe’ and give customers some clear, unambiguous pointers in the company name. In reality, taking this approach can be anything but safe.
I’m a branding person. And I’m partial to a curry. So I’m going to merge these two interests to make point about business naming.