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Startups: don't paint your brand into a corner

Startups: don't paint your brand into a corner

Every new business needs a name, but choosing a name that will stand the test of time is can be tough – especially if you make the mistake of trying to second-guess what the business will be in the future. But with a dash of imagination – and confidence – this sticky situation can be avoided. 
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Naming a startup? Rebranding? Focus on the 'ownable' ...not the unique.

Naming a startup? Rebranding? Focus on the 'ownable' ...not the unique.

Searching for a completely 'unique' won't be the best approach for all companies, but 'owning' a name by owning the .com domain is NEVER going to be a bad idea ...for any business.
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Company names: what separates the best from the rest?

Company names: what separates the best from the rest?

From the meaningless to the invented, form the emotional to the indefinable - in this helpful and informative post, we explore the range of qualities and characteristics that make for the best business names.
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