How to name your business – and create a brand

How to name your business – and create a brand

A name is an important component in the foundations of a brand. And although creating a name for your own business is hard, it's incredibly rewarding if you pull it off. Here's some advice on how to create a naming brief, generate ideas, and then identify the winner.
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How to pick a winner from your Company Name Shortlist

How to pick a winner from your Company Name Shortlist

So you’ve brainstormed. You’ve struggled and sweated over it, and you’ve read online tips and used generators …and now you have a shortlist of potential business names. But it's quite a long shortlist. Which name is The One? Which is the mistake you’ll live to regret?  
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Brand Power #1 - 7 steps to creating an engaging brand name

Brand Power #1 - 7 steps to creating an engaging brand name

Powerful brands rely on two things: Engagement and Differentiation. So creating engagement and differentiation is crucial to effective branding ...and branding starts with your business name.   My first of two blogs outlines 7 simple tips that will help you to keep focused on engagement when you are naming your business.
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