Naming a business should be emotional. And logical.

Naming a business should be emotional. And logical.

Choosing a business name is tough. But when you have your shortlist, a combination of left-brain logic and right-brain creativity - emotion AND logic - will lead you to the correct decision.
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Naming a startup? Rebranding? Focus on the 'ownable' ...not the unique.

Naming a startup? Rebranding? Focus on the 'ownable' ...not the unique.

Searching for a completely 'unique' won't be the best approach for all companies, but 'owning' a name by owning the .com domain is NEVER going to be a bad idea ...for any business.
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Company naming is an emotional business

Company naming is an emotional business

I just came across this wonderful post by Leah Bridge at TheGoldenGoose.com.au. It perfectly sums up the emotional criteria that people should set themselves when choosing a company name. No descriptive words. No telling people what you do. And no keywords. Branding is a human thing It's a concise and eloquent reminder that your clients are human. A fact business owners should bear in mind when choosing a name! 
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