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Four pitfalls to avoid if your ideal domain has been taken

Four pitfalls to avoid if your ideal domain has been taken

What do you do when you're ideal domain name is taken? There are a few options but let us cover what you should definitely not do.
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Startups: don't paint your brand into a corner

Startups: don't paint your brand into a corner

Every new business needs a name, but choosing a name that will stand the test of time is can be tough – especially if you make the mistake of trying to second-guess what the business will be in the future. But with a dash of imagination – and confidence – this sticky situation can be avoided. 
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Got a business name? Now attach meaning to it

Got a business name? Now attach meaning to it

So, you've got a great new business name and the perfect 'brandable' .com domain. Now what do you do with it? How can you turn a name and domain into a living, breathing brand?
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