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Avoid looking weird (unless you're weird)

Avoid looking weird (unless you're weird)

If you're taking a ‘domain-first’ approach to naming a business, you still need to answer some basic branding questions to identify if a name is any good for you.
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Brandable domains: the good, the bad and the ugly.

Brandable domains: the good, the bad and the ugly.

A quick look at what’s on offer from sellers of brandable domains makes it clear that, at best, the brandable domains on sale vary in quality. Only a small percentage are Good. Some are, frankly, Bad. The majority are just plain Ugly. 
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6 must-read naming tips for startups

6 must-read naming tips for startups

Obviously you want to make the right decision when naming your startup. But it's no easy task. However, you can identify the right name by avoiding some of the common pitfalls. Here are six straightforward questions you should ask yourself.
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