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Naming a business should be emotional. And logical.

Naming a business should be emotional. And logical.

Choosing a business name is tough. But when you have your shortlist, a combination of left-brain logic and right-brain creativity - emotion AND logic - will lead you to the correct decision.
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Company naming is an emotional business

Company naming is an emotional business

I just came across this wonderful post by Leah Bridge at TheGoldenGoose.com.au. It perfectly sums up the emotional criteria that people should set themselves when choosing a company name. No descriptive words. No telling people what you do. And no keywords. Branding is a human thing It's a concise and eloquent reminder that your clients are human. A fact business owners should bear in mind when choosing a name! 
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Two big reasons why you shouldn’t choose a descriptive name

Two big reasons why you shouldn’t choose a descriptive name

Needless to say, naming a company isn’t easy. And it’s a decision that you’ll have to live with for years - so you’ll want to get it right. This is why so many opt for the apparently safe decision of choosing a name that 'describes' what their business does. And here's why this is a mistake if you're looking to build a brand.
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