Startup naming: Five approaches you’d live to regret

Startup naming: Five approaches you’d live to regret

For many startups, there’s a tendency to ‘play it safe’ and give customers some clear, unambiguous pointers in the company name. In reality, taking this approach can be anything but safe.
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Startups: don't paint your brand into a corner

Startups: don't paint your brand into a corner

Every new business needs a name, but choosing a name that will stand the test of time is can be tough – especially if you make the mistake of trying to second-guess what the business will be in the future. But with a dash of imagination – and confidence – this sticky situation can be avoided. 
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Is your new business name within your Domain?

Is your new business name within your Domain?

If someone Googles your new business name, you want to be on page 1, right? Unfortunately it could take years of hard work to realise this objective ...unless you make sure you own the perfect .com domain. 
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