Novanym case study: Firenso
Fire safety and security engineers and consultants Matt and Chris were looking to re-brand their business First Fire Safety. Although once upon a time this sort of keyword-based business name would have been a smart move for online searching, times (and Google's algorithm) have moved on. So today it's very hard to get found online with a name that's full of keywords. And names like this don't ever 'engage' with people, so they're hard to remember.
A unique business name means great brand potential
Matt and Chris recognised that they didn't just need a name, they needed a brand name, so they came to Novanym. For obvious reasons, Firenso jumped out. Not only does it retain the word 'fire' (so there was a subtle reference to their original company name), but more importantly it sounds like the dynamic, forward looking business they are – and distinguishes them from their corporate competitors.