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Novanym case study: Ableyard

Posted on June 24, 2015 by Vince Bridgman

AbleYard - business naming case study

Television production experts Colin Savage and Alex Dalton have an incredibly impressive track record in broadcasting, between them working on major productions for the BBC, ITV, Channel 4, Sky News and CNN.

Today, their consultancy and training business provides guidance, strategic tools and techniques to help organisations devise, manage and deliver complex, multidisciplinary projects. They employ proven methodologies for encouraging collaboration and team development – all with the goal of engendering cultures of knowledge sharing, creativity and innovation.

A creative, professional name

When starting the consultancy Colin and Alex were looking for a business name that alluded to their professional capabilities and 'Integrated Innovation' framework, but also encaptured a sense of creativity. They chose AbleYard from our collection because it conveyed exactly these qualities.

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