What's the difference between a Visual Brand ...and a 360 Brand?
We highly recommend reading this excellent article by James Heaton: Visual Brand and 360 Brand: What’s the difference? ...making the crucial point that a brand is a lot more than a logo and a consistent identity.
Steps to building a brand
James asks awkward questions, like "Why do you exist?" "Why do you matter?" "Why should I care?". But if you can work out answers to these tough questions, you might just be on your way to building a successful brand with real value.